MEDIA TRAINING FOR HEALTHCARE

Be part of the Smart Health List, a select group of physicians trained to give interviews.

– Become a source for the press and increase your impact on society.
– Learn how to give strategic interviews to the health media.
– Learn how your social networks can combat misinformation.

Date: 09/27/2025 | from 3pm to 9pm +see more dates
Location: Smart. Alameda Santos, 2224, 5º andar. São Paulo. Brazil
Duration: 6 hours | Maximum 7 participants

NEXT COHORT: 09/27/25

Smart Academy

MEDIA TRAINING
FOR HEALTHCARE PROFESSIONALS

Be part of the Smart Health List, a select group of physicians trained to give interviews.

– Become a source for the press and increase your impact on society.
– Learn how to give strategic interviews to the health media.
– Learn how your social networks can combat misinformation.

Date: 09/27/2025 | from 3pm – 9pm +see more date options
Location: Smart. Alameda Santos, 2224, 5º andar. São Paulo. Brazil
Duration: 6 hours | Maximum 7 participants

You have mastered your specialty.

Now, master
your communication too.

Who is Media Training for Doctors intended for?

Experienced physicians with more than 10 years of work experience (after residency);
Physicians with a master’s or doctoral degree;
Doctors speaking at conferences.

Media Training for Doctors will help you:

Become a source for TV, newspapers, magazines, and podcasts
Combating misinformation
Turn your experience and knowledge into value for more people

What you will learn

Behind the scenes of the health media
Interview techniques that work
Interview planning frameworks
How to use AI to improve your communication
How to use the 5 key communication skills that generate authority: Paced^Ⓡ – Executive Presence, Active Listening, Clarity, Empathy, Discipline

And more:

You will receive a diagnosis of your social networks
You will be photographed and receive edited images for publicity purposes.
You will be part of the Smart Health List – a select group of physicians prepared to speak to the media.

SMART HEALTH LIST

Visibility with authority

In Smart Academy’s Media Training for Doctors, in addition to learning about the healthcare communication landscape and interview techniques, you will participate in the Smart Health List, a list of a select group of doctors prepared to speak to the media. This list will be released monthly to the healthcare press.

WHO ARE THE TEACHERS?

of Smart Academy?

Caroline Arice

VP of Corporate & Public Affairs and Sustainability

EdNA POLITO

VP of Training and Operations

Diego Iraheta

VP of Content

SILSE MARTELL

Founder & CEO

Thaís Aguiar

VP of Internal Communications, Culture and Employer Branding

Fabiana Jacomini

VP of Corporate and Brand Communications

Karina Lotze

VP of Corporate and Brand Communications

Caru Fogaça

VP of Corporate and Brand Communications

Special appearance by the journalist

GUSTAVO COSTA

72 Brazilian and international journalism awards

25 years of television and multimedia

Special projects for streaming

Documentary specialist

Coverage across four continents

Presents the behind-the-scenes of Brazilian journalism

WHY CHOOSE

Smart Academy?

A team of communication experts

Our training courses are conducted by a senior team with over 20 years of experience in strategic communication in Brazil and worldwide, across various sectors and businesses.

Academic curatorship

The methodology and curation of the courses are by Silse Martell, founder and CEO of Smart. She is a journalist with a master’s degree in organizational psychology and transformation from Columbia University in the United States.

The PACED^® methodology with real-life results

Our training courses are guided by the PACED^® methodology developed by Silse and a team of researchers at Columbia University. The methodology encompasses the five skills that make up well-rounded communicators who are prepared for the challenges of the present and the future.

List of reliable press sources

Upon completing Media Training, you will be included in Smart’s exclusive mailing list, joining the list of qualified physicians that the agency recommends as credible sources to leading health media outlets.

A team of communication experts

Our training courses are conducted by a senior team with over 20 years of experience in strategic communication in Brazil and worldwide, specializing in healthcare and various other sectors and businesses.

Academic curatorship

The PACED^® methodology with real-life results

List of reliable press sources

Smart Academy’s Media Training for Doctors teaches practical communication techniques that increase your visibility in the press and on digital channels — always within the bounds of medical ethics.

Free Professional Training Course in Medical Communication.

(according to MEC – Opinion No. 908/98 | Ordinance No. 4,059/2004)

PACED ^®

The Smart Academy Methodology

P - EXECUTIVE PRESENCE:

Intentionality, Authority, and Credibility

A - ACTIVE LISTENING

The right questions that encourage deep listening

C – CLARITY:

The power to say little and communicate everything

E - EMPATHY:

A deep understanding of the fears and desires of your stakeholders

D - DISCIPLINE:

Planning, consistency, and continuous learning

EXPERIENCE

of Smart Academy in training for major brands

Smart’s management team has trained hundreds of doctors, leaders, and executives from large companies in Brazil and around the world.

NEXT COHORT: SEP 27th
COUNTDOWN:

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Topics covered in the course:

You will be part of the Smart Health List, a list of trained physicians that will be released monthly to the national health press.
You will be interviewed by award-winning journalists from Brazilian television.
You will learn how to prepare for various types of health subjects.
You will learn how the health media works behind the scenes.
You will receive a diagnosis of your social media profiles.
You will be photographed and receive specially edited photos for publicity purposes.