{"id":3348,"date":"2025-05-27T16:48:59","date_gmt":"2025-05-27T16:48:59","guid":{"rendered":"https:\/\/wearesmart.com.br\/case-studies\/odontoprev\/"},"modified":"2025-07-30T15:37:03","modified_gmt":"2025-07-30T15:37:03","slug":"odontoprev","status":"publish","type":"page","link":"https:\/\/wearesmart.com.br\/en\/case-studies\/odontoprev\/","title":{"rendered":"Odontoprev"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3348\" class=\"elementor elementor-3348 elementor-1856\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-befa270 e-flex e-con-boxed e-con e-parent\" data-id=\"befa270\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74ac307 elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"74ac307\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Building a stronger employer brand with EVP Research<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-110a37a e-con-full e-flex e-con e-parent\" data-id=\"110a37a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74b81da e-con-full e-flex e-con e-child\" data-id=\"74b81da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc00b55 elementor-widget elementor-widget-text-editor\" data-id=\"cc00b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Context:<\/strong> Odontoprev, the leading dental plan provider in Latin America, serves over 8.8 million people through a network of more than 27,000 professionals. The company needed to promote the attributes of its employer brand, which already contributed to high employee engagement and low turnover but were not known to the outside world. Odontoprev partnered with us to discover its EVP \u2013 the employer value proposition \u2013 and to develop an Employer Branding plan.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9e3f55 e-flex e-con-boxed e-con e-parent\" data-id=\"d9e3f55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e95343 e-con-full e-flex e-con e-child\" data-id=\"7e95343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb1cfb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7eb1cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45dca88 elementor-widget elementor-widget-heading\" data-id=\"45dca88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Odontoprev<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3605461 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3605461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6403cc2 elementor-widget elementor-widget-heading\" data-id=\"6403cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Healthcare<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8f36b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0c8f36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f237533 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f237533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Come experience a smile with us<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d5242c e-con-full e-flex e-con e-child\" data-id=\"9d5242c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0be07 elementor-widget elementor-widget-text-editor\" data-id=\"dd0be07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBased on the challenge presented by Odontoprev, we applied Smart\u2019s proprietary methodology to discover the EVP. We interviewed internal and market talent, and based on these insights, we defined three pillars that authentically reflect the unique aspects of the experience of working at Odontoprev. We created an exclusive visual identity for the employer brand, derived from the corporate brand. To bring the new EVP to life, we developed Odontoprev\u2019s Employer Branding Hub: a website that guides the brand&#8217;s communication throughout the entire talent journey, with editable templates such as job ads, offer letters, emails to candidates, LinkedIn posts for the corporate brand and executives, and more. The material also included a metrics deck for monitoring the employer brand and suggestions to make the design and language more inclusive.    \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bbb247 e-flex e-con-boxed e-con e-parent\" data-id=\"4bbb247\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fae5b9 e-con-full e-flex e-con e-child\" data-id=\"2fae5b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9268f1 elementor-widget elementor-widget-image\" data-id=\"e9268f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_02.jpg\" class=\"attachment-full size-full wp-image-3251\" alt=\"\" srcset=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_02.jpg 1200w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_02-600x400.jpg 600w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_02-300x200.jpg 300w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_02-1024x683.jpg 1024w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_02-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27387bc elementor-widget elementor-widget-image\" data-id=\"27387bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_03.jpg\" class=\"attachment-full size-full wp-image-3252\" alt=\"\" srcset=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_03.jpg 1200w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_03-600x400.jpg 600w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_03-300x200.jpg 300w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_03-1024x683.jpg 1024w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontoprev_03-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5729bc5 e-flex e-con-boxed e-con e-parent\" data-id=\"5729bc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a306f70 elementor-widget elementor-widget-heading\" data-id=\"a306f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929ac8c elementor-widget elementor-widget-text-editor\" data-id=\"929ac8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on the new EVP guidelines, Odontoprev began revising the talent journey in light of the three pillars, starting with a new careers website, also designed by the agency. We also educated different leadership levels on the brand\u2019s attributes, supporting managers in incorporating these key messages into their daily routines. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d74cdc e-flex e-con-boxed e-con e-parent\" data-id=\"4d74cdc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f91a7f5 e-con-full e-flex e-con e-child\" data-id=\"f91a7f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a930457 elementor-widget elementor-widget-image\" data-id=\"a930457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1329\" src=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontprev_01.jpg\" class=\"attachment-full size-full wp-image-3207\" alt=\"\" srcset=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontprev_01.jpg 1920w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontprev_01-600x415.jpg 600w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontprev_01-300x208.jpg 300w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontprev_01-1024x709.jpg 1024w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontprev_01-768x532.jpg 768w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Odontprev_01-1536x1063.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Building a stronger employer brand with EVP Research<\/p>\n","protected":false},"author":1,"featured_media":3207,"parent":3346,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[71,70],"class_list":["post-3348","page","type-page","status-publish","has-post-thumbnail","hentry","category-case-studies","category-internal-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Odontoprev: Employer Branding Solutions to Enhance Brand Value<\/title>\n<meta name=\"description\" content=\"Get inspired by the Odontoprev case and discover how to enhance the work environment through employer branding and effective internal 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