{"id":3350,"date":"2025-05-27T16:40:57","date_gmt":"2025-05-27T16:40:57","guid":{"rendered":"https:\/\/wearesmart.com.br\/case-studies\/google-for-startups\/"},"modified":"2025-07-30T15:40:02","modified_gmt":"2025-07-30T15:40:02","slug":"google-for-startups","status":"publish","type":"page","link":"https:\/\/wearesmart.com.br\/en\/case-studies\/google-for-startups\/","title":{"rendered":"Google for Startups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3350\" class=\"elementor elementor-3350 elementor-1844\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a61a1 e-flex e-con-boxed e-con e-parent\" data-id=\"62a61a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7307ce2 elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7307ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Generational change in the Brazilian startup ecosystem\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bddeb8f e-con-full e-flex e-con e-parent\" data-id=\"bddeb8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f56e501 e-con-full e-flex e-con e-child\" data-id=\"f56e501\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2efa6 elementor-widget elementor-widget-text-editor\" data-id=\"7b2efa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Context:<\/strong> Created by Google for Startups, the Black Founders Fund awards funding for Black-owned startups. Although only 10% of the population self-identifies as Black, racial pride is still in its early stages compared to other countries. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a60e56 e-con-full e-flex e-con e-child\" data-id=\"3a60e56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbe347 elementor-widget elementor-widget-heading\" data-id=\"7cbe347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+85MM <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34e2fe elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b34e2fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">reach, including media coverage and social media mentions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc32bee e-con-full e-flex e-con e-child\" data-id=\"bc32bee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8631b91 elementor-widget elementor-widget-heading\" data-id=\"8631b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\n2K\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f416359 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f416359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">interactions on Google for Startups' Instagram <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1db3082 e-flex e-con-boxed e-con e-parent\" data-id=\"1db3082\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5be44b4 e-con-full e-flex e-con e-child\" data-id=\"5be44b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2122be elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b2122be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-030a33d elementor-widget elementor-widget-heading\" data-id=\"030a33d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google for Startups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd806b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ebd806b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b931aca elementor-widget elementor-widget-heading\" data-id=\"b931aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tech<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ddf4e7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6ddf4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-099aadb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"099aadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe pride of being a black entrepreneur in Brazil\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d074d56 e-con-full e-flex e-con e-child\" data-id=\"d074d56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77856b5 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"77856b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We created a campaign to honor and celebrate the winners.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e148f1 elementor-widget elementor-widget-text-editor\" data-id=\"2e148f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on individual interviews with the winners, we developed compelling stories about their dreams and big ideas. To help Google executives and partners communicate the key messages of the program, we developed a Message Guide that included text recommendations. We created content to portray the excitement of the winners, as well as social media posts, and a newsletter for the black entrepreneurs in the Google for Startups community. We secured individual interviews across various media outlets.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ef8236 e-flex e-con-boxed e-con e-parent\" data-id=\"3ef8236\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a5b812 e-con-full e-flex e-con e-child\" data-id=\"0a5b812\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-625808a elementor-widget elementor-widget-image\" data-id=\"625808a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/revistapegn.globo.com\/startups\/noticia\/2023\/11\/google-for-startups-anuncia-10-selecionadas-para-investimentos-do-black-founders-fund.ghtml\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2014\" height=\"882\" src=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_02.png\" class=\"attachment-full size-full wp-image-3248\" alt=\"\" srcset=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_02.png 2014w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_02-600x263.png 600w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_02-300x131.png 300w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_02-1024x448.png 1024w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_02-768x336.png 768w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_02-1536x673.png 1536w\" sizes=\"(max-width: 2014px) 100vw, 2014px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8e3ef elementor-widget elementor-widget-image\" data-id=\"cf8e3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.uol.com.br\/tilt\/noticias\/redacao\/2023\/11\/28\/casal-descobre-no-meio-de-rio-amazonico-que-recebeu-investimento-do-google.htm#:~:text=Casal%20descobre%20no%20meio%20de%20rio%20amaz%C3%B4nico%20que%20recebeu%20investimento%20do%20Google,-Helton%20Sim%C3%B5es%20Gomes&#038;text=Dentro%20de%20um%20pequeno%20barco,recebeu%20a%20not%C3%ADcia%20mais%20esperada.\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2448\" height=\"1060\" src=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_01.png\" class=\"attachment-full size-full wp-image-3249\" alt=\"\" srcset=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_01.png 2448w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_01-600x260.png 600w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_01-300x130.png 300w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_01-1024x443.png 1024w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_01-768x333.png 768w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_01-1536x665.png 1536w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_01-2048x887.png 2048w\" sizes=\"(max-width: 2448px) 100vw, 2448px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6df85f e-flex e-con-boxed e-con e-parent\" data-id=\"a6df85f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d4a56 elementor-widget elementor-widget-heading\" data-id=\"d8d4a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab9cf2 elementor-widget elementor-widget-text-editor\" data-id=\"eab9cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe focus on black entrepreneurs on social media became a source of pride. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ea2ba2 e-flex e-con-boxed e-con e-parent\" data-id=\"2ea2ba2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4cba536 e-con-full e-flex e-con e-child\" data-id=\"4cba536\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81edd9c elementor-widget elementor-widget-image\" data-id=\"81edd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/epocanegocios.globo.com\/startups\/noticia\/2023\/07\/google-anuncia-13-novas-startups-brasileiras-que-receberao-investimentos-do-black-founders-fund.ghtml\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1890\" height=\"888\" src=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_03.png\" class=\"attachment-full size-full wp-image-3250\" alt=\"\" srcset=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_03.png 1890w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_03-600x282.png 600w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_03-300x141.png 300w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_03-1024x481.png 1024w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_03-768x361.png 768w, https:\/\/wearesmart.com.br\/wp-content\/uploads\/2025\/05\/Google4Startups_03-1536x722.png 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Time of Black Entrepreneurs<\/p>\n","protected":false},"author":1,"featured_media":3257,"parent":3346,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[71,72],"class_list":["post-3350","page","type-page","status-publish","has-post-thumbnail","hentry","category-case-studies","category-pr-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google for Startups: Positioning through Strategic Content<\/title>\n<meta name=\"description\" content=\"Smart boosted Google 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