{"id":3356,"date":"2025-05-27T16:09:53","date_gmt":"2025-05-27T16:09:53","guid":{"rendered":"https:\/\/wearesmart.com.br\/case-studies\/wise\/"},"modified":"2025-07-30T18:43:31","modified_gmt":"2025-07-30T18:43:31","slug":"wise","status":"publish","type":"page","link":"https:\/\/wearesmart.com.br\/en\/case-studies\/wise\/","title":{"rendered":"Wise"},"content":{"rendered":"\t\t
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Building Trust for Financial Transfers\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tContext:<\/strong> Wise makes international money transfers fair, cheap, and simple for millions of people and businesses around the world. Given Brazil’s history of high taxes and a complex regulatory environment, building trust in transfer brands is crucial. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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736<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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articles in 2024\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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71%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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of the articles included key messages\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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36% <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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of the articles were published in Tier 1 outlets\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fintech\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPosition Wise as a thought leader in financial innovation\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We Developed a Thought Leadership Program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe identified the key areas of innovation narratives to be explored and presented through interviews and other media relations activities: money transfer methodologies, open banking services, and transparency.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Impact\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWise spokespeople became key sources for Brazil’s leading finance and business media on innovation in money transfers. Journalists began to rely on Wise’s insights into the Brazilian market and the global economy. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Spokesperson Positioning<\/p>\n","protected":false},"author":1,"featured_media":3260,"parent":3346,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[71,72],"class_list":["post-3356","page","type-page","status-publish","has-post-thumbnail","hentry","category-case-studies","category-pr-en"],"yoast_head":"\nWise | Reputation and Influence Strategy with Results<\/title>\n<meta name=\"description\" content=\"Discover how Smart helped Wise strengthen its reputation and expand its influence with integrated communication strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearesmart.com.br\/en\/case-studies\/wise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wise | Reputation and 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