{"id":5285,"date":"2026-04-04T22:06:06","date_gmt":"2026-04-04T22:06:06","guid":{"rendered":"https:\/\/wearesmart.com.br\/?page_id=5285"},"modified":"2026-09-23T02:14:11","modified_gmt":"2026-09-23T02:14:11","slug":"about-en","status":"publish","type":"page","link":"https:\/\/wearesmart.com.br\/en\/about-en\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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REPUTATION AND RELATIONSHIPS THAT MATTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BUILT WITH CONSISTENCY SINCE 2002<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since 2002, Smart has been helping organizations build reputation, strengthen relationships and participate in relevant conversations for their businesses and society.<\/strong><\/p>

We integrate strategic communication, Public Affairs, crisis management, culture and content in projects led by senior professionals. As Kreab’s representative in Brazil, we combine local knowledge, execution capacity and international connection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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OUR LEADERSHIP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SENIOR EXPERTISE, CLOSE TO EVERY CHALLENGE.<\/strong><\/p>

Our structure brings together different areas of specialization, with leadership involvement in strategic definition and project oversight.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Silse Martell<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Andreia Mosca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Caru Foga\u00e7a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Karina Lotze<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tha\u00eds Aguiar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IsabelA Kopke<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Diego Iraheta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/polygon><\/g><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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IMPACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Smart's working methodology.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Autoridade de marca n\u00e3o \u00e9 apenas sobre presen\u00e7a, mas sobre impacto. Por isso, desenvolvemos um framework pr\u00f3prio para estruturar narrativas que transformam percep\u00e7\u00f5es e impulsionam neg\u00f3cios. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAn\u00e1lise profunda de dados, contexto de mercado, comportamento de clientes, concorrentes e din\u00e2micas internas da organiza\u00e7\u00e3o. Entendemos o neg\u00f3cio e seus desafios para alinhar comunica\u00e7\u00e3o ao prop\u00f3sito e \u00e0s prioridades estrat\u00e9gicas. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Mapping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMapeamento estrat\u00e9gico do ecossistema da marca, incluindo stakeholders externos (jornalistas, influenciadores, clientes, organiza\u00e7\u00f5es governamentais e comunidade) e internos (lideran\u00e7as, colaboradores e parceiros).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDefini\u00e7\u00e3o de um posicionamento claro e impactante, que reflete a cultura desejada, refor\u00e7a a proposta de valor (EVP) e fortalece a marca internamente, na imprensa e nas m\u00eddias sociais.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tImplementa\u00e7\u00e3o integrada de estrat\u00e9gias customizadas e fluidas, do cascateamento de mensagens internas \u00e0 gest\u00e3o de narrativas externas, com foco em di\u00e1logo, engajamento e resultados.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCria\u00e7\u00e3o de narrativas transformadoras que conectam lideran\u00e7a, colaboradores e mercados, exemplificam conquistas, sustentam campanhas e amplificam a voz da marca em todos os canais.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Tracking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMensura\u00e7\u00e3o cont\u00ednua e otimiza\u00e7\u00e3o baseada em resultados. Por meio de dashboards integrados com poderosas ferramentas de an\u00e1lise de dados, entregamos visualiza\u00e7\u00e3o de dados em tempo real para gera\u00e7\u00e3o de insights. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t<\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t<\/polygon><\/g><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/polygon><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tComo aplicamos a metodologia IMPACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About us REPUTATION AND RELATIONSHIPS THAT MATTER BUILT WITH CONSISTENCY SINCE 2002 Since 2002, Smart has been helping organizations build reputation, strengthen relationships and participate in relevant conversations for their businesses and society. We integrate strategic communication, Public Affairs, crisis management, culture and content in projects led by senior professionals. As Kreab’s representative in Brazil, […]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[],"class_list":["post-5285","page","type-page","status-publish","hentry"],"yoast_head":"\nSmart. | Strategic Communication Agency<\/title>\n<meta name=\"description\" content=\"Smart is a strategic communications agency that combines data, creativity, and reputation to position brands with impact and consistency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearesmart.com.br\/en\/about-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart. | Strategic Communication Agency\" \/>\n<meta property=\"og:description\" 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