{"id":7654,"date":"2026-10-21T13:49:47","date_gmt":"2026-10-21T13:49:47","guid":{"rendered":"https:\/\/wearesmart.com.br\/?page_id=7654"},"modified":"2026-10-29T19:45:30","modified_gmt":"2026-10-29T19:45:30","slug":"organic-and-sponsored-editorial-content-owned-channels","status":"publish","type":"page","link":"https:\/\/wearesmart.com.br\/en\/organic-and-sponsored-editorial-content-owned-channels\/","title":{"rendered":"Organic and Sponsored Editorial Content + Owned Channels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7654\" class=\"elementor elementor-7654 elementor-6927\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b41a424 e-flex e-con-boxed e-con e-parent\" data-id=\"b41a424\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d81e9 elementor-widget elementor-widget-html\" data-id=\"47d81e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/wearesmart.com.br\/wp-content\/plugins\/elementor-pro\/assets\/css\/A.widget-posts.min.css,qver=4.2.3.pagespeed.cf.g_LHodYUzC.css\"><link rel=\"stylesheet\" href=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/elementor\/css\/A.post-6927.css,qver=1793301722.pagespeed.cf.x9YwXp6_jB.css\"><style>.smart-service-page .elementor-element-7954bfe{background:#f5f4ef!important;padding:78px 0 72px!important;margin:0!important;min-height:0!important;height:auto!important}.smart-service-page .elementor-element-e806932,.smart-service-page .elementor-element-e806932 h1{opacity:1!important;visibility:visible!important;transform:none!important;animation:none!important}.smart-service-page .elementor-element-7954bfe>.e-con-inner{max-width:1140px!important;width:calc(100% - 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Smart integrates three complementary areas to turn knowledge into presence, relevance and influence.<\/p><\/section><section class=\"split\"><div class=\"split-copy\"><h2>Content that circulates, earns recognition and builds authority.<\/h2><div class=\"service-item \"><h3>Organic editorial content<\/h3><p>We develop story ideas, articles, interviews and editorial opportunities that bring organizations and experts into conversations relevant to their work. Editorial independence adds legitimacy and external perspectives to an organization\u2019s narrative.<\/p><\/div><div class=\"service-item \"><h3>Sponsored editorial content<\/h3><p>We develop branded content projects that explain complex subjects with depth, editorial rigor and targeted distribution, combining experts, data, interviews, infographics, videos and content series.<\/p><\/div><div class=\"service-item \"><h3>Owned channels<\/h3><p>We structure websites, blogs, newsletters and executive channels as lasting sources of knowledge for clients, journalists, partners, talent and artificial intelligence systems.<\/p><\/div><\/div><div class=\"photo\" role=\"img\" aria-label=\"Man reading a newspaper in a caf\u00e9\"><\/div><\/section><section class=\"authority cta-only\"><a class=\"cta\" href=\"\/en\/contact\/\">If building authority for your brand is a challenge, talk to us \u2192<\/a><\/section><section class=\"smart-related\"><div class=\"smart-related-inner\"><h2>Related articles<\/h2><div class=\"smart-related-grid\"><article class=\"smart-related-card\"><a href=\"\/comunicacao-integrada-autoridade\/\" hreflang=\"pt-BR\" title=\"Article in Portuguese\">Communication strategy: combining organic content, sponsored content and owned channels \u2192<\/a><\/article><article class=\"smart-related-card\"><a href=\"\/duolingo-autoridade-de-marca-brasil\/\" hreflang=\"pt-BR\" title=\"Article in Portuguese\">How Smart helps Duolingo build brand authority in Brazil \u2192<\/a><\/article><\/div><\/div><\/section><\/div><\/div><section id=\"smart-close-en\" aria-labelledby=\"smart-close-title\"><div class=\"sce-close-wrap\"><h2 id=\"smart-close-title\">What is your organization\u2019s next challenge?<\/h2><div><p>Tell us what your organization needs to build, change or move forward.<\/p><a href=\"https:\/\/wearesmart.com.br\/en\/contact\/\">Talk to Smart \u2192<\/a><\/div><\/div><\/section><div id=\"smart-footer-en\" role=\"contentinfo\" aria-label=\"Smart 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