{"id":7658,"date":"2026-10-21T12:58:26","date_gmt":"2026-10-21T12:58:26","guid":{"rendered":"https:\/\/wearesmart.com.br\/?page_id=7658"},"modified":"2026-10-29T19:45:14","modified_gmt":"2026-10-29T19:45:14","slug":"crisis-management","status":"publish","type":"page","link":"https:\/\/wearesmart.com.br\/en\/crisis-management\/","title":{"rendered":"Crisis Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7658\" class=\"elementor elementor-7658 elementor-6909\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7c6ac e-flex e-con-boxed e-con e-parent\" data-id=\"0e7c6ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-660d0b6 elementor-widget elementor-widget-html\" data-id=\"660d0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/wearesmart.com.br\/wp-content\/plugins\/elementor-pro\/assets\/css\/A.widget-posts.min.css,qver=4.2.3.pagespeed.cf.g_LHodYUzC.css\"><link rel=\"stylesheet\" href=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/elementor\/css\/post-6909.css?ver=1793301747\"><style>.smart-service-page .elementor-element-7954bfe{background:#f5f4ef!important;padding:78px 0 72px!important;margin:0!important;min-height:0!important;height:auto!important}.smart-service-page .elementor-element-e806932,.smart-service-page .elementor-element-e806932 h1{opacity:1!important;visibility:visible!important;transform:none!important;animation:none!important}.smart-service-page .elementor-element-7954bfe>.e-con-inner{max-width:1140px!important;width:calc(100% - 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64px)!important}.smart-crisis .intro,.smart-crisis .cta-only{padding-left:32px;padding-right:32px}.smart-crisis .split{grid-template-columns:1fr}.smart-crisis .photo{min-height:420px}.smart-crisis .split-copy{padding:64px 32px}}@media (max-width:767px){.smart-service-page .elementor-element-7954bfe{padding:54px 0 52px!important}.smart-service-page .elementor-element-7954bfe>.e-con-inner{width:calc(100% - 48px)!important}.smart-service-page .elementor-element-e806932 h1{font-size:35px!important}.smart-crisis .intro{padding:54px 24px 62px}.smart-crisis .intro p{font-size:22px}.smart-crisis .intro .support{font-size:17px}.smart-crisis .split-copy{padding:54px 24px}.smart-crisis h2{font-size:31px}.smart-crisis .photo{min-height:320px;grid-row:1}.smart-crisis .cta-only{padding:46px 24px 62px}}\n.smart-service-page .elementor-element-e806932 .elementor-widget-container:before{content:none!important;display:none!important}<\/style><div class=\"smart-service-page\"><header class=\"elementor-element-7954bfe\"><div class=\"e-con-inner\"><div class=\"elementor-element-e806932\"><h1>Crisis Management<\/h1><\/div><\/div><\/header><div class=\"smart-crisis\"><section class=\"intro\"><p>Crises do not begin when they reach the media or social networks, but when an operational, institutional or human risk starts to threaten trust, legitimacy or business continuity.<\/p><p class=\"support\">Smart supports organizations before, during and after critical situations.<\/p><\/section><section class=\"split\"><div class=\"split-copy\"><h2>Preparedness, response and recovery.<\/h2><div class=\"service-item \"><h3>Preparedness<\/h3><p>We begin by strategically engaging and developing the people within the organization who help prevent and respond to crises, from board members to the front desk.<\/p><p>We identify vulnerabilities, scenarios and critical audiences. We structure protocols, decision flows, messages, spokesperson roles and response processes.<\/p><p>We also conduct training and simulations to prepare leaders and teams to act under pressure.<\/p><\/div><div class=\"service-item \"><h3>Response<\/h3><p>We support decision-making, positioning and the coordination of communication with employees, the media, authorities, clients, partners and other relevant audiences.<\/p><\/div><div class=\"service-item \"><h3>Recovery<\/h3><p>After the acute phase, we assess impacts, track perceptions and guide the resumption of communication and institutional relationships.<\/p><p>Our goal is to help organizations respond with clarity, agility and responsibility, preserving essential relationships and creating the conditions to rebuild trust.<\/p><\/div><\/div><div class=\"photo\" role=\"img\" aria-label=\"Team reviewing a work situation around a computer\"><\/div><\/section><section class=\"cta-only\"><a class=\"cta\" href=\"https:\/\/wa.me\/5511994049557\">If your company\u2019s crisis preparedness amounts to a manual, talk to us \u2192<\/a><\/section><\/div><div class=\"elementor elementor-6909\"><div class=\"elementor-element elementor-element-ff99757 e-flex e-con-boxed e-con e-parent\" data-id=\"ff99757\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73037af elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"73037af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d35549 elementor-grid-tablet-1 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Preparedness We begin by strategically engaging and developing the people within the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"class_list":["post-7658","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crisis Management - Smart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearesmart.com.br\/en\/crisis-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crisis Management - Smart\" \/>\n<meta property=\"og:description\" content=\"Crisis Management Crises do not begin when they reach the media or social networks, but when an operational, institutional or human risk starts to threaten trust, legitimacy or business continuity. 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