{"id":7690,"date":"2026-10-27T16:08:01","date_gmt":"2026-10-27T16:08:01","guid":{"rendered":"https:\/\/wearesmart.com.br\/?page_id=7690"},"modified":"2026-10-29T20:04:28","modified_gmt":"2026-10-29T20:04:28","slug":"global-citizen-integrated-communications-to-mobilize-for-the-amazon","status":"publish","type":"page","link":"https:\/\/wearesmart.com.br\/en\/global-citizen-integrated-communications-to-mobilize-for-the-amazon\/","title":{"rendered":"Global Citizen, integrated communications to mobilize for the Amazon"},"content":{"rendered":"\n<style>.gc-case{font-family:Inter,Arial,sans-serif;color:#191919;background:#f7f7f4}.gc-case *{box-sizing:border-box}.gc-case h1,.gc-case h2,.gc-case h3{font-family:Inter,Arial,sans-serif;text-transform:none;letter-spacing:-.035em;font-weight:600}.gc-case p{font-size:18px;line-height:1.65;margin:0 0 20px}.gc-case .gc-wrap{max-width:1140px;margin:auto;padding:80px 28px}.gc-case .gc-hero{min-height:650px;display:flex;align-items:center;background:#050505 url('https:\/\/wearesmart.com.br\/wp-content\/uploads\/2026\/10\/global-citizen-palco.jpg') center\/cover no-repeat;color:#fff}.gc-case .gc-hero .gc-wrap{width:100%}.gc-case .gc-kicker{font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;margin-bottom:24px}.gc-case .gc-hero h1{font-size:60px;line-height:1.04;color:#fff;max-width:670px;margin:0 0 28px}.gc-case .gc-hero p{max-width:560px;color:#ddd;font-size:20px}.gc-case h2{font-size:40px;line-height:1.12;margin:0 0 30px}.gc-case h3{font-size:24px;line-height:1.2;margin:0 0 16px}.gc-case .gc-lead{font-size:27px;line-height:1.4;max-width:940px}.gc-case .gc-two{display:grid;grid-template-columns:1fr 1.4fr;gap:70px}.gc-case .gc-dark{background:#141414;color:#fff}.gc-case .gc-dark h2,.gc-case .gc-dark h3{color:#fff}.gc-case .gc-three{display:grid;grid-template-columns:repeat(3,1fr);gap:36px}.gc-case .gc-three>div{border-top:1px solid #777;padding-top:24px}.gc-case .gc-three p{font-size:16px;color:#ddd}.gc-case .gc-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;border-top:1px solid #aaa;padding-top:32px}.gc-case .gc-stat strong{display:block;font-size:54px;line-height:1.1;letter-spacing:-.05em;margin-bottom:12px}.gc-case .gc-stat span{font-size:15px;line-height:1.45;display:block}.gc-case .gc-note{font-size:15px;color:#555;margin-top:30px}.gc-case .gc-gallery{display:grid;grid-template-columns:1fr 1fr;gap:24px}.gc-case figure{margin:0}.gc-case figure img{width:100%;height:330px;object-fit:contain;background:#fff;display:block}.gc-case figcaption{font-size:13px;line-height:1.5;padding:14px 0;color:#555}.gc-case .gc-feature img{width:100%;max-height:650px;object-fit:cover;display:block}.gc-case .gc-impact{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin:32px 0 60px}.gc-case .gc-impact strong{display:block;font-size:52px;line-height:1.1;margin-bottom:12px}.gc-case blockquote{border:0;border-top:1px solid #888;margin:0;padding:44px 0 0;max-width:900px}.gc-case blockquote p{font-size:34px;line-height:1.25;letter-spacing:-.025em}.gc-case blockquote cite{font-style:normal;font-size:15px;line-height:1.6}.gc-case .gc-link{display:inline-block;color:inherit;border-bottom:1px solid;text-decoration:none;font-weight:600;margin-top:24px}@media (max-width:767px){.gc-case .gc-wrap{padding:54px 24px}.gc-case .gc-hero{min-height:620px;background-position:60% center}.gc-case .gc-hero .gc-wrap{background:rgba(0,0,0,.3)}.gc-case .gc-hero h1{font-size:39px}.gc-case h2{font-size:31px}.gc-case .gc-lead{font-size:23px}.gc-case .gc-two,.gc-case .gc-three,.gc-case .gc-gallery,.gc-case .gc-impact{grid-template-columns:1fr;gap:28px}.gc-case .gc-stats{grid-template-columns:1fr 1fr;gap:30px}.gc-case .gc-stat strong{font-size:42px}.gc-case blockquote p{font-size:27px}}<\/style><article class=\"gc-case\">\n<header class=\"gc-hero\"><div class=\"gc-wrap\"><div class=\"gc-kicker\">Global Citizen \u00b7 Integrated communications<\/div><h1>Integrated communications to mobilize for the Amazon<\/h1><p>Media, content creators and Indigenous voices brought together to connect a global cause with the people of Par\u00e1.<\/p><\/div><\/header>\n<section class=\"gc-wrap\"><p class=\"gc-lead\">A festival for 50,000 people. A global cause. And a path to participation that needed to be understood.<\/p><div class=\"gc-two\" style=\"margin-top:56px\"><h2>The challenge<\/h2><div><p>On November 1, 2025, the Global Citizen Festival: Amaz\u00f4nia brought Brazilian, international and Indigenous artists together at the Mangueir\u00e3o stadium in Bel\u00e9m, ahead of COP30. The event was part of the Protect the Amazon campaign, which mobilized support and commitments for the forest and its communities.<\/p><p>Tickets were free and available exclusively to residents of Par\u00e1, a decision intended to reduce the carbon footprint of travel. To obtain tickets, people had to register and take part in campaign actions through digital channels.<\/p><p>Communication needed to explain this process to audiences with different levels of familiarity with apps and online registration. It also needed to raise awareness of Global Citizen\u2019s mission and the perspectives of Indigenous and Amazonian leaders.<\/p><\/div><\/div><\/section>\n<section class=\"gc-dark\"><div class=\"gc-wrap\"><div class=\"gc-kicker\">The strategy<\/div><h2>Clarity to take part.<br>Voices to broaden the conversation.<\/h2><p style=\"max-width:850px;margin-bottom:46px\">Smart combined practical guidance with content about the cause. Each workstream had a role: explaining how to participate, providing context for the campaign and creating more space for people who live and work in the Amazon.<\/p><div class=\"gc-three\"><div><h3>Media<\/h3><p>Practical information and interviews in local media guided participation. For national and international media, we developed stories connecting the festival with the protection of the forest.<\/p><\/div><div><h3>Content creators<\/h3><p>Content introduced the campaign, explained how to get tickets and followed the experience in Bel\u00e9m, using each creator\u2019s own voice.<\/p><\/div><div><h3>Indigenous and Amazonian voices<\/h3><p>We arranged interviews and content with Indigenous leaders and communicators so they could share their experiences and perspectives on the forest and their communities.<\/p><\/div><\/div><p style=\"margin-top:42px;font-size:16px;color:#ccc\">A team of 15 local and national professionals coordinated messaging, interview preparation and media support. At the Mangueir\u00e3o, five media hubs organized access, interviews and coverage.<\/p><\/div><\/section>\n<section class=\"gc-wrap\"><div class=\"gc-kicker\">Communications results<\/div><h2>The campaign gained visibility.<br>So did the message.<\/h2><div class=\"gc-stats\"><div class=\"gc-stat\"><strong>1,031<\/strong><span>media stories<\/span><\/div><div class=\"gc-stat\"><strong>47%<\/strong><span>of coverage in Tier 1 media<\/span><\/div><div class=\"gc-stat\"><strong>137<\/strong><span>pieces of content from seven engaged influencers<\/span><\/div><div class=\"gc-stat\"><strong>361,000<\/strong><span>engagements with creator content<\/span><\/div><\/div><p class=\"gc-note\">Among Tier 1 coverage, 78% of stories included the key message and 70% featured quotes from sources. Creator content reached a potential audience of 1.3 million.<\/p><\/section>\n<section class=\"gc-wrap\" style=\"padding-top:0\"><h2>The strategy em circula\u00e7\u00e3o<\/h2><div class=\"gc-gallery\"><figure><a href=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2026\/10\/global-citizen-imprensa.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2026\/10\/global-citizen-imprensa.jpg\" alt=\"O Liberal clipping about the Global Citizen and Par\u00e1 state government initiative\" data-pagespeed-url-hash=\"3754879655\"><\/a><figcaption>Local media: connecting the campaign with the region. Click to enlarge.<\/figcaption><\/figure><figure><a href=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2026\/10\/global-citizen-cobertura-tv.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2026\/10\/global-citizen-cobertura-tv.jpg\" alt=\"Television coverage of the campaign\" data-pagespeed-url-hash=\"4151100798\"><\/a><figcaption>Television coverage: a presence in local media. Click to enlarge.<\/figcaption><\/figure><\/div><\/section>\n<figure class=\"gc-feature\"><img decoding=\"async\" src=\"https:\/\/wearesmart.com.br\/wp-content\/uploads\/2026\/10\/global-citizen-vozes-amazonia.jpg\" alt=\"Indigenous voices on stage at the Global Citizen Festival Amaz\u00f4nia\" data-pagespeed-url-hash=\"3190841588\"><\/figure>\n<section class=\"gc-wrap\"><div class=\"gc-kicker\">Festival and campaign impact<\/div><h2>Mobilization that went beyond the stage.<\/h2><div class=\"gc-impact\"><div><strong>50,000<\/strong><p>festival participants at the Mangueir\u00e3o stadium.<\/p><\/div><div><strong>US$1 billion<\/strong><p>in commitments mobilized by the Protect the Amazon campaign to support the forest and its communities.<\/p><\/div><\/div><blockquote><p>\u201cWe would not have achieved this level of impact without Smart by our side.\u201d<\/p><cite><strong>Alicia Hosking<\/strong><br>VP, Global Head of PR &amp; Communications, Global Citizen<br><small>Translated from 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A festival for 50,000 people. A global cause. And a path to participation that needed to be understood. The challenge On November 1, 2025, the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7502,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[],"class_list":["post-7690","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Citizen Amazon Campaign | Smart Case Study<\/title>\n<meta name=\"description\" content=\"How Smart connected media, creators and Indigenous voices for Global Citizen in Bel\u00e9m, generating 1,031 media stories and 361,000 creator engagements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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