{"id":7732,"date":"2025-05-24T19:59:08","date_gmt":"2025-05-24T19:59:08","guid":{"rendered":"https:\/\/wearesmart.com.br\/?p=7732"},"modified":"2026-10-29T21:27:46","modified_gmt":"2026-10-29T21:27:46","slug":"communicating-sustainability-with-impact","status":"publish","type":"post","link":"https:\/\/wearesmart.com.br\/en\/communicating-sustainability-with-impact\/","title":{"rendered":"10 steps to communicate sustainability with impact"},"content":{"rendered":"\n

10 steps to communicate sustainability with impact<\/h1>

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Communicating sustainability is essential for brands seeking to build authority. Beyond complying with rules, it means telling authentic stories that connect people and purposes.<\/p>

Sustainability has taken center stage in business. Consumers, investors and regulators demand transparency and concrete action. Effective communications help demonstrate impact.<\/p>

Why communicate sustainability?<\/h2>

Effective communications goes beyond reports. It builds authority, attracts loyal customers and responds to rising stakeholder expectations.<\/p>

The PwC Global Consumer Insights Pulse Survey (2023) reports that more than 70% of consumers are willing to pay more for sustainably produced goods. Sustainability communications can therefore provide a competitive advantage.<\/p>

Sustainability also attracts talent. The Deloitte 2023 Gen Z and Millennial Survey highlights that more than half of Gen Z respondents (55%) and millennials (54%) say they research a brand\u2019s environmental impact and policies before accepting a job there.<\/p>

Investors also value brands that have robust sustainability strategies and communicate them transparently, connecting ESG initiatives to financial results such as a lower cost of capital and greater resilience to risk.<\/p>

Planning sustainability communications<\/h2>

Before starting, plan your company\u2019s sustainability communications strategically. We recommend these steps:<\/p>

1. Assess your maturity<\/h3>

Understand where your company stands on its sustainability journey before communicating. This supports authenticity and credibility.<\/p>

2. Map the landscape<\/h3>

Understand regulations, good market practices and industry trends. Stay ahead of requirements.<\/p>

3. Engage stakeholders<\/h3>

Talk to employees, customers, suppliers and communities. Each audience needs specific messages. Shape messages that resonate with each group.<\/p>

Building your sustainability narrative<\/h2>

After these first steps, you are ready to develop your narrative and message strategy. We suggest:<\/p>

4. Define clear objectives<\/h3>

Do you want to increase customer trust or attract investors? Objectives guide the communications strategy.<\/p>

5. Create an engaging story<\/h3>

Good stories combine data, such as KPIs, with human narratives. Show challenges and achievements transparently.<\/p>

6. Develop a communications plan<\/h3>

Reports, social media or press campaigns? Each channel has a role. A plan sets out messages, channels and schedules, maintaining consistency and avoiding information overload.<\/p>

Putting communications into action<\/h2>

Once the narrative and strategy are structured, it is time to implement them. Follow these steps to support success:<\/p>

7. Engage internally<\/h3>

Employees are brand ambassadors. They are the starting point for building brand authority and should be involved in the company\u2019s sustainability strategies for those actions to have real impact.<\/p>

8. Reach external audiences<\/h3>

Use PR, social media and events to extend your message. Digital marketing campaigns can also incorporate sustainability. Partnerships or sponsorships increase visibility, including for small companies.<\/p>

9. Monitor and report progress<\/h3>

Reports should be accessible, with clear KPIs and context. Show how you contribute to the UN Sustainable Development Goals.<\/p>

10. Manage crises<\/h3>

Have a crisis plan ready. Respond quickly and transparently. Ignoring criticism can make matters worse.<\/p>

Remember that sustainability is an ongoing strategy. Share successes, challenges and new goals regularly to maintain engagement.<\/p>

There has never been a better time to communicate sustainability. With planning and authenticity, your brand can inspire and lead change.<\/p>

Meet Smart<\/h2>

Smart helps companies navigate sustainability with transparent, effective strategies. Through materiality assessments, sustainability reporting and management of social and environmental projects, Smart is a partner for sustainability with real impact.<\/p>

Our Corporate & Public Affairs team also builds relationships with the brand\u2019s stakeholders, drawing on extensive experience and specialist knowledge. Count on our expertise and focus on impact to build brand authority and engage stakeholders. Explore our services<\/a>.<\/p>\u2190 Back to Think Smart<\/a><\/div><\/article>

What is your organization\u2019s next challenge?<\/h2>

Tell us what your organization needs to build, change or move forward.<\/p>Talk to Smart \u2192<\/a><\/div><\/div><\/section>