{"id":7736,"date":"2025-05-24T20:09:38","date_gmt":"2025-05-24T20:09:38","guid":{"rendered":"https:\/\/wearesmart.com.br\/?p=7736"},"modified":"2026-10-29T21:32:32","modified_gmt":"2026-10-29T21:32:32","slug":"internal-communications-role-employer-branding","status":"publish","type":"post","link":"https:\/\/wearesmart.com.br\/en\/internal-communications-role-employer-branding\/","title":{"rendered":"The role of internal communications in employer branding"},"content":{"rendered":"\n

The role of internal communications in employer branding<\/h1>

By<\/span>Tha\u00eds Aguiar<\/span><\/p>

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Until recently, the Brazilian market thought of employer branding mainly in terms of attracting talent. It is certainly essential for attraction: according to Wonderful Workplace, a strong employer brand can reduce hiring costs by 43%.<\/p>

As the field develops, the relationship between employer branding and internal communications becomes clearer. The same Wonderful Workplace research found that a strong employer brand can increase employee involvement by 130%.<\/p>

Internal communications and employee experience<\/h2>

The attraction stage ends when talent starts work. Internal communications then helps confirm the promise made during recruitment and supports team engagement.<\/p>

Employer branding, done properly, brings together communications to attract professionals and internal communications for employees.<\/p>

It means managing the employer brand throughout the talent journey, from attraction to after people leave the company.<\/p>

The story told to candidates during recruitment must be validated by the people who already work there.<\/p>

That is why most interviews conducted when discovering the Employee Value Proposition, or EVP, involve internal talent. They are well placed to explain what makes the company a great place to work.<\/p>

Internal communications has a crucial role: helping people recognize the EVP in everyday experience by connecting it consistently to communications:<\/p>