Context:
Pinterest is a visual discovery platform where people search, save, and buy ideas. With over 40 million monthly active users in Brazil, Pinterest needed to differentiate itself as a key player in the advertising space, competing with giants like Google and Instagram.
We Created a Thought Leadership Program in Grand Style
Our strategy focused on sharing insights and trends about consumer behavior, with a special emphasis on Generation Z – an emerging powerhouse on Pinterest. We targeted Tier 1 outlets in key sectors and mapped niche publications to expand our reach. We developed exclusive pitches and authored articles, as well as reports and trend studies. We offered exclusive experiences for the most influential journalists.
“Smart has been an incredible partner in creating and developing our B2B media strategy. Thanks to our joint efforts, we are positioning Pinterest as a ‘must-have’ for brands and agencies looking to innovate in their advertising campaigns. The results achieved in key outlets are bringing extraordinary visibility to our business, along with solid knowledge of our advertising formats and tools.”
Pinterest has become a strategic partner for brands seeking success in the Brazilian market – not only by sharing trends, insights, and a deep understanding of consumers but also through collaborations and the development of innovative campaigns and tools for advertisers in the age of Artificial Intelligence.
