We help organizations strengthen reputation, influence relevant debates and act in complex contexts.
Smart | Kreab
Kreab’s representative in Brazil
Public narrative →
Press relations, corporate positioning and construction of strategic visibility.
Political and regulatory intelligence, stakeholder relations and strategies to position and advance public agendas.
People & culture →
Organizational culture, internal communication and employer branding.
Brand, Content and Community →
Brand strategy, content and community building that expand relevance and strengthen relationships.
Crisis Management →
Preparation and response in critical situations that can affect trust, legitimacy and business.
Development of leaders' communication capacity to align, engage and mobilize people.
We integrate communication, reputation and institutional influence to support organizations in complex contexts.
Corporate & brand communications
Corporate & public affairs and sustainability
Internal communication, culture & employer branding
Content, social media & digital campaigns
THE SMART MODEL
Understand
CONTEXT
& STAKEHOLDERS
Define
POSITIONING
& NARRATIVE
Structure
PRESENCE
& RELATIONSHIPS
Activate
POINTS
OF INFLUENCE
Consolidate
TRUST
& AUTHORITY
Outcome: organizations better prepared to influence perceptions, relationships and decisions in complex contexts
Smart of part of the international Kreab network, with a presence in strategic markets around the world.
