ClickBus was going through a period of maturation and transformation. The strategy and culture were already defined, but they weren’t yet clearly reflected in the way the company presented itself to talent. The challenge was to build a value proposition capable of communicating ClickBus’s attributes as an employer and supporting its differentiation in a competitive market.
ClickBus now has a structured EVP and its own narrative for communicating its employer proposition. The work established a reference to guide employer brand communication and support talent attraction and engagement initiatives.
