Where we operate

PRESS AND PUBLIC NARRATIVE

MEDIA RELATIONS AND
STRATEGIC VISIBILITY.

PERCEPTION SHAPES OPINION.

  • We amplify visibility with context and relevance
  • We build credibility through trusted third parties
  • We position organizations as reference points in their sectors
  • We sustain perception consistently over time
  • We anticipate and mitigate risks in critical moments

PEOPLE & CULTURE

Employer brand, organizational culture, and internal communication

HOW CULTURE AND EMPLOYER BRAND DRIVE AUTHORITY

  • We connect narrative, culture, and internal communication to business strategy
    Creating alignment across positioning, communication, and employee experience.
  • We turn culture into a visible, strategic asset
    Strengthening relevance inside and outside the organization.
  • We develop leaders as agents of influence
    Equipping them to communicate with clarity, consistency, and impact.
  • We build the employer brand across the talent journey
    Positioning the organization to attract, engage, and retain the right talent.

NARRATIVE AND CONTENT

Content systems that turn positioning into authority

HOW CONTENT AND NARRATIVE BUILD AUTHORITY

  • We craft narratives that are consistent and relevant
    We design content systems that reflect positioning and shape perception over time.
  • We position organizations as reference points
    We turn knowledge and vision into continuous, relevant market presence.
  • We orchestrate presence across owned and earned channels
    We connect media, platforms and formats to amplify reach with coherence.
  • We integrate strategy, content and distribution
    We ensure every initiative contributes to clear positioning goals.
  • We evolve through data and continuous learning
    We refine narratives and formats based on performance and context.

PUBLIC AFFAIRS AND INSTITUTIONAL RELATIONS

Operating in sensitive and highly scrutinized environments

IN PARTNERSHIP WITH KREAB

  • We operate in regulated and high-exposure environments
    We support organizations navigating complex contexts under constant scrutiny.
  • We manage strategic relationships with institutional stakeholders
    We build qualified dialogue with governments, regulators and civil society.
  • We lead critical and sensitive agendas
    We shape positioning on issues such as sustainability, ESG and social impact.
  • We anticipate risks and protect legitimacy
    We identify critical scenarios and guide consistent responses.
  • We strengthen reputation on strategic issues
    We build institutional presence in debates that shape perception and trust.

CRISIS AND REPUTATION MANAGEMENT

Preparation and response for moments that shape perception and trust

HOW WE BUILD CRISIS READINESS

  • We anticipate risks and high-exposure scenarios
    We map vulnerabilities and structure plans for situations that may impact reputation and trust under constant scrutiny.
  • We prepare leadership for decision-making under pressure
    We work with boards and executives to act with clarity, accountability and alignment.
  • We define positioning before critical moments
    We structure narratives that guide decisions and communication in sensitive situations.
  • We integrate communication into risk management strategy
    We ensure responses are aligned with context, stakeholders and business objectives.
  • We sustain trust over time
    We prepare organizations not only to respond, but to preserve legitimacy.

SMART ACADEMY

Communication Training for Leaders

We work with leadership across different contexts of influence:

  • Communication for People Managers
    We develop leaders who can align narrative, engage teams, and sustain decisions throughout the employee journey.
  • Communication for Healthcare Professionals
    We support healthcare professionals in translating technical knowledge into clear, empathetic, and trustworthy communication, strengthening relationships with patients, teams, and society.
  • Spokesperson Training
    We prepare leaders and specialists to communicate with clarity and consistency in contexts of visibility, pressure, and decision-making.

A senior team involved in every project

Professionals who work daily in strategic communication, reputation, and content—and who bring to the programs the real-world experience of operating in high-demand environments.

Silse Martell

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Caru Fogaça

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Fabiana Jacomini

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Karina Lotze

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Thaís Aguiar

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IsabelA Kopke

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Diego Iraheta

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