Context: Realme, the world’s fastest-growing smartphone brand, wanted to promote the Realme GT6 smartphone in Brazil. The challenge? The phone had already been globally launched, so it was old news.
Realme wanted to expand the visibility of the GT6 smartphone in Brazil. Since the global launch had already happened, the challenge was to create a new reason for journalists and content creators to talk about the product again.
We turned hands-on smartphone testing into an experience designed for media.
On a Ferris wheel, journalists and creators had the chance to test the device’s features in unconventional conditions, capturing images and content from an original perspective.
The activation created a new story around a product already on the market and gave the press a concrete reason to revisit the conversation.
The experience renewed interest in the GT6, generated new content, and expanded the product’s presence in channels that matter to the brand.
