Building Trust for Financial Transfers

Context: Wise makes international money transfers fair, cheap, and simple for millions of people and businesses around the world. Given Brazil’s history of high taxes and a complex regulatory environment, building trust in transfer brands is crucial.

736

articles in 2024

71%

of the articles included key messages

36%

of the articles were published in Tier 1 outlets

Client

Wise

Industry

Fintech

Idea

Position Wise as a thought leader in financial innovation

We Developed a Thought Leadership Program

We identified the key areas of innovation narratives to be explored and presented through interviews and other media relations activities: money transfer methodologies, open banking services, and transparency.

Impact

Wise spokespeople became key sources for Brazil’s leading finance and business media on innovation in money transfers. Journalists began to rely on Wise’s insights into the Brazilian market and the global economy.