We help organizations participate in the conversations that matter
We define positioning and narratives aligned with the business
We build relationships with journalists, creators and opinion leaders
We create editorial opportunities to keep the organization in relevant conversations
We position executives and specialists as references in their sectors
We develop activations and PR stunts to generate organic interest
We monitor public perception to anticipate risks and guide strategy
We diagnose how culture is understood and experienced by different internal audiences
We translate strategy and culture into clear narratives for leaders and employees
We structure internal communication, its channels and key journeys
We develop employee value propositions and employer branding strategies
We support organizational change and transformation through communication
We create campaigns and experiences that strengthen belonging and engagement
We define brand strategies, positioning and identity
We build narratives and content territories connected to the business strategy
We create editorial content, campaigns and continuous presence across brand channels
We develop and strengthen communities around shared interests
We integrate content, distribution and relationships to amplify relevance
We strengthen brand presence in search engines and AI platforms with SEO and GEO strategies
Smart | Kreab coordinates Public Affairs strategies across different Latin American markets, connecting regional priorities to the political, regulatory and institutional realities of each country.
We define regional strategies, priorities and positioning
We coordinate teams and specialists across different markets
We establish governance models, alignment routines and regional reporting
We integrate political and regulatory intelligence produced locally
We identify risks, opportunities and common themes across countries
We translate regional strategy into action plans suited to each market
We connect Latin American agendas to international decision-making centers
We identify vulnerabilities and assess risk scenarios
We structure governance, roles and decision flows for critical situations
We develop protocols, messages, Q&As and contingency materials
We prepare leaders and spokespeople to make decisions and communicate under pressure
We conduct crisis training and simulations
We support communication management during critical situations
We guide trust recovery after the most acute phase
Smart’s development platform prepares leaders, managers and specialists to communicate with greater clarity and consistency across the different contexts of their work.
Communication for people managers
Leadership communication development
Spokesperson preparation
Communication in critical situations
Communication for professionals and technical specialists
Customized programs for organizations' specific challenges
We prepare leaders to communicate strategies, decisions and priorities
We develop skills for alignment, development and performance management conversations
We support leaders in communicating change and transformation
We strengthen listening, clarity and connection with different internal audiences
We create customized programs for experienced leaders and new managers
We apply PACED®, Smart's proprietary methodology for leadership communication development
