Context: Realme, the world’s fastest-growing smartphone brand, wanted to promote the Realme GT6 smartphone in Brazil. The challenge? The phone had already been globally launched, so it was old news.
To showcase the AI-powered night vision mode of the Realme GT6, we invited select journalists and influencers to an event at the largest Ferris wheel in Latin America, located in a park in São Paulo. Each cabin was transformed into a demonstration zone, giving participants the opportunity to capture sharp videos in the dark. At the base, we built a stage and a branded party environment, where Realme executives presented key messages.
Journalists and influencers showed renewed interest in a story they had previously covered. They wrote new articles and created content for their own social media channels.
