About Us

Smart is a Brazilian Strategic Communications Agency

Depth, global connections, and proven methodology:

Deep & Fresh: We are specialists, connected to global best practices and always ahead of trends.

Data-Driven: Our decisions are guided by data and clear metrics.

Digital First: We use digital innovation to amplify narratives.

Senior Team: We have solid expertise and deep experience to serve international brands.

20 YEARS AND COUNTING,
SO MANY STORIES
TO TELL.

In the heart of São Paulo, there is a special place called Smart.

Here, we have been helping organizations build brand authority since 2002.

My dream has always been for Smart to be the best experience in people’s lives, and that includes clients and employees.

Those who work here grow. Some stay forever, others leave and become clients. Most of them remain in our lives forever.

That’s what drives me.

Silse Martell

Founder & CEO

OUR LEADERSHIP

Our Culture in Action

At Smart., we believe that game-changing stories are built on consistent behaviors.

Agility to Connect, businesses and narratives, people and content.

Agility to Learn, with flexibility and speed.

Agility to Perform, data-driven, clear and concrete results.

IMPACT

A Metodologia de trabalho da Smart.

Autoridade de marca não é apenas sobre presença, mas sobre impacto. Por isso, desenvolvemos um framework próprio para estruturar narrativas que transformam percepções e impulsionam negócios.