Based on the challenge presented by Odontoprev, we applied Smart’s proprietary methodology to discover the EVP. We interviewed internal and market talent, and based on these insights, we defined three pillars that authentically reflect the unique aspects of the experience of working at Odontoprev. We created an exclusive visual identity for the employer brand, derived from the corporate brand. To bring the new EVP to life, we developed Odontoprev’s Employer Branding Hub: a website that guides the brand’s communication throughout the entire talent journey, with editable templates such as job ads, offer letters, emails to candidates, LinkedIn posts for the corporate brand and executives, and more. The material also included a metrics deck for monitoring the employer brand and suggestions to make the design and language more inclusive.
