Algorithmic Authority by Smart

How strong is your
brand in Brazil?

See how your brand appears in Google, AI answers and Brazilian media compared with two competitors.

Receive your complimentary Brazil Brand Authority Snapshot within 24 hours of receiving your complete information, then meet with Smart to review the findings and discuss your next steps.

Request Your Brazil Snapshot

Share your website and two competitors. We’ll take it from there.

The review meeting will be scheduled separately.

Request your Brazil Snapshot

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Experience with organizations that operate across borders

AstraZenecaThink with GoogleHDI SegurosWiseBauduccoGlobal Citizen

Algorithmic Authority by Smart

Visibility is not enough.
Your brand needs authority.

Being found is only the beginning. What people discover about your brand, which sources support it and how clearly your expertise comes through all help shape its credibility.

For international businesses entering or growing in Brazil, that means understanding how your brand appears across Google search, AI answers and Brazilian media.

Your complimentary first step

How does your brand stand alongside its competitors?

Request a complimentary Brazil Brand Authority Snapshot. Share your website and two competitors, and Smart will examine selected signals of your brand’s visibility, credibility and positioning in Brazil.

We’ll deliver your snapshot within 24 hours of receiving your complete information and contact you to schedule a meeting to review the findings and discuss your next steps.

Request my Brazil Brand Authority Snapshot
1

Search presence

How your brand appears in selected searches in Portuguese and whether the results communicate your expertise.

2

AI representation

Whether selected AI tools mention your brand, how they describe it and which sources they reference.

3

Media credibility

Where your brand earns coverage in Brazil, which messages emerge and how its positioning compares with competitors.

4

Opportunities to build authority

Three priorities to help your brand become easier to discover, better understood and supported by credible sources.

The snapshot is a focused initial review of selected signals of brand authority. Findings reflect the searches, AI tools, sources and dates examined.

How it works

Your Brazil Snapshot.
Three simple steps.

1

Share your details

Send your company website, two competitors and what you want to achieve in Brazil.

2

Receive your snapshot

We’ll deliver your initial review within 24 hours of receiving your complete information.

3

Review it with Smart

We’ll contact you to schedule a meeting to discuss the findings and opportunities for your brand.

Global perspective.
Brazilian understanding.

Based in São Paulo, Smart combines strategic communications, public affairs, content and local market knowledge to help international businesses build brand authority in Brazil.

Founded by Silse Martell, Smart is Kreab’s representative in Brazil. Our senior professionals stay involved from strategy through execution.

Meet Smart and our leadership

Our work in practice

Global Citizen concert in Belém, Brazil

Connecting a global movement with Brazil.

For Global Citizen in Belém, Smart connected media, creators and Indigenous voices through an integrated communications and mobilization strategy for the Amazon.

1,031media stories

361,000creator engagements

Explore the Global Citizen case

How we can help

One partner for the conversations
that matter to your business.

1

Media relations & corporate communications

Build relationships with Brazilian journalists and creators, translate complex topics into relevant stories and connect your global narrative to local conversations.

Explore this expertise
2

Public Affairs

Understand political and regulatory developments, engage institutional stakeholders and connect your business priorities with relevant public debates.

Explore this expertise
3

Employer Branding, Internal Communications & Culture

Define a credible employee value proposition, engage teams and connect your organization’s culture with the talent you need in Brazil.

Explore this expertise
4

Crisis preparedness & response

Prepare leaders, teams and decision processes to respond under pressure and protect stakeholder trust.

Explore this expertise
5

Executive positioning & leadership communication

Develop leaders’ narratives, visibility and communication skills so they can build understanding, credibility and influence.

Explore this expertise
6

Content & brand authority

Connect organic editorial content, sponsored content and owned channels to demonstrate expertise and make your organization easier to understand and find.

Explore this expertise

Local knowledge.
International connection.

Smart is Kreab’s representative in Brazil. This connection brings an international perspective to our local work and opens conversations across markets.

Whether your organization is entering Brazil, developing its presence or facing a new challenge, we can help define the communications support your team needs.

Tell us what you are planning