Smart Academy

COMMUNICATION FOR LEADERS

Communication that transforms performance

“Smart Academy: Communication for Leaders is a set of courses, workshops, and training sessions created by professionals driven by the same conviction: communication has the power to enhance the performance of people, companies, and organizations at all levels, professions, and sectors.”

Edna Polito

VP of Training and Operations at Smart.

WHAT WE DELIVER

Trails that don’t stop at the end of the course
In a world with an excess of information, we show you the right path. Our courses include:

Training Formats:

In-person: Immersive experience with networking and intensive practice.
In-house: Aligned with your company’s training strategy.
Live virtual: Flexibility without losing interaction and quality.
Hybrid: Customized combination according to the organization’s needs.
Exclusive and Open: for some select courses.

WHAT DO WE DO DIFFERENTLY?

Our workshops were created to meet the need for fast upskilling in today's corporate environment while also offering depth:

Live virtual or in-person format lasting 4 to 8 hours

Practical and strategic content focused on immediate application

Real cases and simulations based on corporate challenges

AI tools integrated into the learning process

Proven methodology with results in corporate performance

Live virtual or in-person format lasting 4 to 8 hours

Practical and strategic content focused on immediate application

Real cases and simulations based on corporate challenges

AI tools integrated into the learning process

Proven methodology with results in corporate performance

OUR COURSES

Communication
for people
managers

Audience: People Managers
Duration: 4-8 hours
Format: exclusive, in-house, and organized by hierarchical levels
Maximum number of participants: 20

Communication for sustainability

Audience: communication and/or sustainability teams
Duration: 8 hours
Format: exclusive or open
Maximum number of participants: 20

Communication for organizational transformation

Audience: C-Level leaders driving major transformation initiatives
Duration: 8 hours
Format: exclusive, in-house
Maximum number of participants: 12

Communication for compliance

Audience: communication and/or compliance teams
Duration: 4 hours
Format: exclusive or open
Maximum number of participants: 20

Communication for change management

Audience: leaders and/or teams responsible for change management
Duration: 4 hours
Format: exclusive or open
Maximum number of participants: 20

Communication for the third sector

Audience: C-level and/or communications teams
Duration: 4-8 hours
Format: exclusive or open
Maximum number of participants: 20

Communication and message definition

Audience: C-level and/or communication teams from startups or corporate areas
Duration: 8 hours
Format: exclusive
Maximum number of participants: 12

Communication
between areas

Audience: teams of executives diagnosed with silo mentality
Duration: 4-8 hours
Format: exclusive
Maximum number of participants: 20

Organizational communication in the age of political polarization

Audience: C-level, communications and public affairs teams
Duration: 4 hours
Format: exclusive or open
Maximum number of participants: 20

Communication on LinkedIn

Audience: C-level executives and communications teams
Duration: 4 hours
Format: exclusive
Maximum number of participants: 20

Basic Media Training

Audience: novice spokespersons
Duration: 4-8 hours
Format: exclusive
Maximum number of participants: 20

Advanced Media Training

Audience: experienced spokespersons
Duration: 4–8 hours
Format: exclusive
Maximum number of participants: 6

Media Training
for specific crises

Audience: experienced spokespersons
Duration: 4–8 hours
Format: exclusive
Maximum number of participants: 6

Media Training for healthcare professionals

Audience: physicians, healthcare managers, researchers, scientists
Duration: 4–8 hours
Format: exclusive
Maximum number of participants: 6

Media Training for Sustainability

Audience: C-Level
Duration: 4-8 hours
Format: exclusive
Maximum number of participants: 6

Crisis
communication

Audience: leaders and teams in communication and/or operations
Duration: 4-8 hours
Format: exclusive
Maximum number of participants: 10

Multicultural Communication

Audience: leaders of multinational companies and communication teams
Duration: 4-8 hours
Format: exclusive
Maximum number of participants: 20

WHO ARE THE TEACHERS?

of Smart Academy?

Caroline Arice

VP of Corporate & Public Affairs and Sustainability

EdNA POLITO

VP of Training and Operations

Diego Iraheta

VP of Content

SILSE MARTELL

Founder & CEO

Thaís Aguiar

VP of Internal Communications, Culture and Employer Branding

Fabiana Jacomini

VP of Corporate and Brand Communications

Karina Lotze

VP of Corporate and Brand Communications

Caru Fogaça

VP of Corporate and Brand Communications

WHY CHOOSE

Smart Academy?

A team of communication experts

Our training courses are conducted by a senior team with over 20 years of experience in strategic communication in Brazil and worldwide, across various sectors and businesses.

Academic curatorship

The methodology and curation of the courses are by Silse Martell, founder and CEO of Smart. She is a journalist with a master’s degree in organizational psychology and transformation from Columbia University in the United States.

Customized courses for your business

No generic training. Before developing any content, we listen to your team, understand the context and challenges of the business and your team. We create tailor-made learning experiences with relevant content that adds immediate value to the team and leverages strategic results.

The PACED^® methodology with real-life results

Our training courses are guided by the PACED^® methodology developed by Silse and a team of researchers at Columbia University. The methodology encompasses the five skills that make up well-rounded communicators who are prepared for the challenges of the present and the future.

PACED ^®

The Smart Academy Methodology

P - EXECUTIVE PRESENCE:

Intentionality, Authority, and Credibility

A - ACTIVE LISTENING

The right questions that encourage deep listening

C – CLARITY:

The power to say little and communicate everything

E - EMPATHY:

A deep understanding of the fears and desires of your stakeholders

D - DISCIPLINE:

Planning, consistency, and continuous learning

Talk to Us

and bring Smart Academy
to your company

Smart Academy

COMMUNICATION FOR LEADERS

Communication that transforms performance

Edna Polito

VP of Training and Operations at Smart.

WHAT WE DELIVER

Trails that don’t stop at the end of the courseIn a world with an excess of information, we show you the right path. Our courses include:

Training Formats:

WHAT DO WE DO DIFFERENTLY?

Our workshops were created to meet the need for fast upskilling in today's corporate environment while also offering depth:

Live virtual or in-person format lasting 4 to 8 hours

Practical and strategic content focused on immediate application

Real cases and simulations based on corporate challenges

AI tools integrated into the learning process

Proven methodology with results in corporate performance

Live virtual or in-person format lasting 4 to 8 hours

Practical and strategic content focused on immediate application

Real cases and simulations based on corporate challenges

AI tools integrated into the learning process

Proven methodology with results in corporate performance

OUR COURSES

Communicationfor peoplemanagers

Communication for sustainability

Communication for organizational transformation

Communication for compliance

Communication for change management

Communication for the third sector

Communication and message definition

Communicationbetween areas

Organizational communication in the age of political polarization

Communication on LinkedIn

Basic Media Training

Advanced Media Training

Media Trainingfor specific crises

Media Training for healthcare professionals

Media Training for Sustainability

Crisiscommunication

Multicultural Communication

WHO ARE THE TEACHERS?

of Smart Academy?

Caroline Arice

VP of Corporate & Public Affairs and Sustainability

EdNA POLITO

VP of Training and Operations

Diego Iraheta

VP of Content

SILSE MARTELL

Founder & CEO

Thaís Aguiar

VP of Internal Communications, Culture and Employer Branding

Fabiana Jacomini

VP of Corporate and Brand Communications

Karina Lotze

VP of Corporate and Brand Communications

Caru Fogaça

VP of Corporate and Brand Communications

WHY CHOOSE

Smart Academy?

A team of communication experts

Academic curatorship

Customized courses for your business

The PACED® methodology with real-life results

PACED ®

The Smart Academy Methodology

P - EXECUTIVE PRESENCE:

A - ACTIVE LISTENING

C – CLARITY:

E - EMPATHY:

D - DISCIPLINE:

Talk to Us

Trails that don’t stop at the end of the course
In a world with an excess of information, we show you the right path. Our courses include:

Communication
for people
managers

Communication
between areas

Media Training
for specific crises

Crisis
communication

The PACED^® methodology with real-life results

PACED ^®